Cole D'Ambra
Head of Growth & Demand Generation
Cole leads growth and demand generation at Plain and has spent 10+ years in B2B SaaS go-to-market, where his edge has always been the same: deeply understanding what keeps the buyer up at night. He writes Plain's point of view on where customer support is heading for technical companies — grounded less in opinion than in patterns from hundreds of conversations with teams evaluating support tools. He covers GTM strategy, positioning, and how developer-first companies actually buy and adopt support software.
Writing by
Cole D'Ambra
The Agentic Support Stack: How to Build AI-First Customer Support in 2026
How to Stop Engineers Doing Support in Slack DMs (2026)
12 Best Freshdesk Alternatives for B2B Support (2026)
Plain vs Zendesk: Which Is Better for B2B SaaS Support in 2026?
15 Best Customer Support Software for B2B in 2026 (Compared)
Top 9 Customer Support Tools for Startups in 2026
Top 8 Support Automation Tools for B2B Teams (2026)
Knowledge Base Software for B2B Support: Architecture, API Design, and AI Readiness
Plain vs Freshdesk: B2B Support Platform Comparison (2026)
Conversational AI for Customer Service in 2026: What Actually Works
